As Head of Marketing and Communications, you are accountable for shaping, amplifying, and protecting the firm’s strategic priorities, growth agenda, and market positioning. Working closely with Executive Leadership, Business Development, and Sector Leads, you translate business strategy into compelling narratives, integrated go-to-market approaches, and high-impact marketing and communications activity.You lead the end-to-end marketing and communications agenda, spanning brand, reputation, digital, campaigns, events, internal communications, and employer branding. You explore and embed AI-enabled, insight-driven ways of working across all activities to deliver measurable commercial, reputational, and engagement impact.

AI is reshaping how clients discover expertise, consume content, engage with the firm, and make buying decisions, while also transforming the speed, skills, controls, and operating model required within Marketing and Communications. The role must therefore lead a deliberate shift in ways of working—redesigning processes rather than simply adding tools, strengthening data and content governance, building AI literacy and adoption across the team, and maintaining human judgement, creativity, brand integrity, and accountability.

This transformation must be closely connected to Business Development, sector priorities, and the firm’s growth agenda, using AI and market insight to identify opportunities, sharpen propositions, personalise engagement, accelerate go-to-market activity, and improve pipeline conversion and commercial impact.

What you will be working on

Strategy, Planning & Leadership

• Translate business priorities into integrated marketing and communications plans.
• Partner with Business Development and Sector Leads to support growth, demand generation, and pipeline development.
• Drive governance, prioritization, and performance measurement across all marketing activities.
• Ensure consistent brand positioning, messaging, visual identity, and storytelling.

External Communications & Reputation

• Lead media relations, public relations, executive communications, and thought leadership.
• Support firm-wide initiatives and manage reputational risks.

Digital Marketing, Campaigns & Demand Generation

• Develop and execute digital, social media, and multi-channel marketing campaigns.
• Oversee SEO/SEM, paid media, marketing automation, and analytics.
• Use data and insights to optimize performance and commercial impact.

Events, Sponsorships & Partnerships

• Lead strategic events, sponsorships, memberships, and partnerships that enhance brand visibility and client engagement.

Internal Communications & Employer Brand

• Drive internal communications and employee engagement initiatives.
• Partner with HR to strengthen employer branding and talent attraction.
• Ensure alignment between employee experience and external reputation.

AI, Transformation & Operations

• Embed AI capabilities across marketing and communications to improve insight, creativity, efficiency, and effectiveness.
• Redesign processes and operating models to support AI-enabled ways of working.
• Ensure appropriate governance, quality control, compliance, and data protection.

Financial & People Leadership

• Own the marketing and communications budget and resource allocation.
• Lead, develop, and inspire a high-performing team.
• Build capabilities in digital marketing, analytics, AI, and storytelling.
• Manage agency and vendor relationships.

What we look for

• Significant leadership experience (minimum 15 years) across Marketing and Communications, ideally within professional services, financial services, or another complex, regulated, knowledge-led environment. 
• Proven ability to translate business strategy into impactful marketing and communication plans. 
• Strong executive presence with the ability to influence and advise senior stakeholders.
• Extensive experience in brand management, communications, content strategy, and storytelling.
• Strong expertise in digital marketing, campaigns, social media, SEO/SEM, marketing automation, and analytics.
• Commercial and data-driven mindset, with the ability to demonstrate business impact.Experience leading transformation, change management, and AI adoption initiatives.
• Knowledge of GDPR and communications compliance requirements.Proven people leadership skills with experience building high-performing teams and fostering collaboration.
• Native English level. Additional languages relevant to Luxembourg's international environment are an asset.

Skills and Experience

Strategic Leadership

• Proven ability to translate business strategy into measurable marketing and communications plans
• Strong executive presence with the ability to influence senior stakeholders

Brand and Creative Direction

• Deep experience in brand positioning, creative briefing, content strategy, and storytelling, constantly pushing for creative ways to push the brand while adhering to brand guidelines where necessary.

Digital Marketing and Analytics

• Hands-on expertise in SEO/SEM, paid media, marketing automation, social platforms, and analytics
• Strong data-driven mindset with the ability to connect activity to commercial impact

Operational Excellence

• Budget ownership, vendor and agency management, contract negotiation, and scalable process design

Regulatory Awareness

• Familiarity with GDPR and professional services compliance requirements

Leadership and Collaboration

• Proven people leadership, cross-functional collaboration, and change management capability